The strongest opportunities often come not from knowing more, but from knowing the right people and building genuine trust. LinkedIn and PR strategist Karen Yankovich joins Mark Porteous to explore how relationship-driven marketing can turn visibility into authority and connections into revenue. Karen explains why human-to-human marketing remains powerful even in the age of AI, sharing how LinkedIn, strategic partnerships, referrals, and tools like Claude can help leaders identify meaningful opportunities without relying on impersonal cold outreach. She also discusses building a business around your purpose, creating wealth that supports a bigger mission, and using technology to strengthen—not replace—the relationships that move businesses forward.
Key Takeaways
- Avoid pitching or making an ask in your first LinkedIn outreach; begin by creating a genuine connection and learning about the other person.
- Micro-targeting a small number of well-matched contacts can produce stronger conversations than sending large volumes of generic messages.
- Thoughtful comments on other people’s LinkedIn content can increase visibility and attract profile views, conversations, and potential clients.
- LinkedIn Sales Navigator can help narrow searches by location, company, activity level, and other criteria to find more relevant prospects and partners.
- AI tools should support research and preparation, but information should always be verified before using it in personalized outreach.
About the Guest:
Karen Yankovich is the CEO of Uplevel Media and host of the top 2% Good Girls Get Rich podcast, where she helps ambitious midlife women turn “I’ve done all this amazing stuff” into visibility, influence, and income. She mixes strategy with a little Jersey real talk to get women out of the shadows and into rooms where high-ticket opportunities, media features, and big-deal partnerships live. She’s on a mission to make wealthy women the norm—not the exception.
Website: https://karenyankovich.com/
Gifts/Offers:
She’s Linked Up Masterclass: sheslinkedup.com/masterclass
About Me:
Hi, I’m Mark Porteous; the Soul Connector.
My stand is for ALL people to recognize themselves as Divine Beings who have chosen the human experience for a reason and to live in alignment with that knowing, so they can THRIVE in their purpose of transforming lives.
I help mission driven entrepreneurs to make their Soul Connections so that they can impact and change the world, scale their businesses to six and seven figures, and enjoy thrilling Soul Success in every arena of their lives.
Connect with me at:
https://www.linkedin.com/in/markcporteous
https://www.instagram.com/mark.porteous1/
https://www.facebook.com/markcporteous/
Take the Soulful Leadership Assessment here: https://markporteous.com/#tve-jump-184964db927
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