Why Most Podcasts Fail by Episode 7 - How to Keep Yours Growing | S3E002

If you're tired of hiding your brilliance behind stage fright, scripts, or playing it safe,

then you are in the perfect place. This is the Inspired Speaker Podcast, and I'm your host,

Danielle Benzon, professional rebel, voice coach, and your guide to speaking with confidence,

charisma, and zero BS. Around here, we don't chase perfection. We choose connection. So grab

a hot beverage, warm up those vocal cords, and get ready to fall wildly in love with the sound

of your voice. Let's get inspired. Welcome, everyone. I am here today with the amazing

D.R. Faye, and we are going to talk about everything podcast because D.R. is a podcast

fanatic extraordinaire, ready to take your podcast to new heights.

She's the fearless leader of Mouthy Broad Media, and she's on a mission to blow your

mind and collaborate with super cool professionals to make waves in the podcasting world. She's got

all these amazing services and content creation and marketing and all the cool stuff. So we're

going to talk about all that today. We're going to talk about it from three different angles,

and I am just so excited to have you here. So thank you so much for being here today.

Hi, doll. Good to see you. So good to see you.

We are the group of beautifully colored-haired people.

That's right. Blue and purple. Absolutely. Royalty. That's like royalty colors.

Yeah. Yeah. Yeah. Exactly. Royalty colors, 100%. The blood and the cloth. The blood and the cloth.

That could be like a mystery novel. The blood and the cloth.

Ooh. Yeah.

We are. I am in the presence of podcast royalty because, DR, you run Mouthy Broad Media,

which is quite a mouthy thing to say. Mouthy Broad. You Mouthy Broad.

That's me. Mouthy Broad.

I just love, because I am also very much a Mouthy Broad. I've always been told I'm too much.

So tell us about Mouthy Broad Media. How did you come to such a wonderful brand and to be an

artist? Well, as I was thinking about a name for a business,

so many things came into my mind. One is that when I was a kid, one of my nicknames was The Mouth.

Tells you what kind of kid I was. The Mouth.

That kid had a career in podcasting.

And also, when people think of my mom, they'll usually tilt their head and go,

wow, what a great broad. So she's the broad part and I'm the mouth part.

So yeah, it just all came. It was one of the, you ever see the opening of Happy Days where

Fonzie looks into the mirror and he takes a comb out and he starts to comb his hair and then he

looks and he goes, no, it's perfect. I kind of had that moment in the mirror.

You know, what should I call this? What should I call this? And I could hear my mom's

voice in the back of my head saying, you know what to call it.

Come on. It's perfect. Mouthy Broad Media. Yeah, you're right, mom. Okay.

It is. And it kind of gives, it sifts out the people. If you're offended by that,

it sifts them out. You are not my, you're not my tribe. You know what? Yeah. And I don't have to

walk on eggshells, watch my language, watch my humor. I don't have to do any of that. If you

embrace the name, then I know that you're part of my tribe.

Mm-hmm. And that really is, I know we're talking about podcasting today, but that really is the key

to building your kind of dream lifestyle business is to have a brand, you know, whether it's in the

name or whether it's in the way you show up, excuse me, that really represents you so well

that all the people who don't like your vibe or your style or your flavor, don't even bother

showing up. Keep scrolling. Exactly. That's what we want. There's going to be someone for you.

There will be someone for you, but I'm not it, but good luck to you.

Yeah. And it's, and, and you don't even have to, no one has to deal with the pain of rejection

because they self-select so early in the process. You don't even see them.

Exactly.

It's great. Yeah. I love it so much. So why podcasting specifically? What,

what brought you to this specific medium? Because there's lots of ways to use your mouth.

Well, yeah. I'd always been listening to podcasts for a long time and I used to sing

professionally. I sing jazz professionally. Both my parents were jazz musicians. And

so I traveled Asia as a singing jazz for about 10 years, came back home. It turns out that my

skills as an entertainer crossed very well with the skills of a customer service rep.

So I started doing that and, you know, people don't call customer service and say,

Hey, you're doing a great job. You don't ever hear that.

Not in my experience. No.

It's always right. And so one day I had just had it up to here and I went, walked over to the wall.

I worked here at home. I walked over to the wall and I pulled the plug out of the wall

and I started crying because it felt so good. It felt like a huge weight had been lifted off me.

And my husband said, you know what? Don't rush into another job. Just figure out what you want

to do. You've never taken a vacation. Go ahead. We can collect unemployment, whatever you want

to do. So during that time, I thought, well, you know, a long time ago, I remember checking out

this whole VA thing, virtual assistant. So where is that? I put it somewhere in my computer saying

one of these days, you know, in my one of these days file. So I got that out and I invested

heavily into a online course and investing heavily into something when you just lost a job is not

smart, but you do what you do. Sometimes necessary. Yeah. So I was in it for several months and it

just didn't, I still felt like that square peg in a round hole. It just did not feel right until

she put as this tiny little sliver of a module in of podcast management, podcast management.

And I went, oh, okay. So I took that, aced it. And I realized that's where I need to be. That's

where I need to be. I've been listening to podcasts for a long time before that, but I was asking questions like,

why is the host still asking that question when they've answered it three times? I don't understand.

And why, why did they even release this? Because the sound, the audio is so bad and, you know,

why are they marketing it this way? That is the stupidest way to market this. And I realized that

I was listening to it with a producer's ear. So I set out to find a more robust online

course community, um, for podcast management, podcast production. And I did find it.

And that was kind of my home base. That's kind of where I got my, uh, my traction and,

and, you know, I built up, you know, a lot of, a lot of knowledge in that group. And, and now

the course creator who created that, she has actually moved on to agency work. She has her

own agency and I'm running the, well, what am I running? I'm running like every week we have

strategy calls between me and all the other, um, podcast producers. So yeah, it's, it's very cool.

It's so fun. I want a cool community to be part of because you are all amplifying and facilitating

so many diverse voices and you get to come together and strategize. And it's just, it's,

it's such a great way to, to amplify your reach and to really, you know.

Yeah. And if I don't know something, you know, because podcasting is changing all the time.

And if I don't know something, I, I know someone who does know something. So I belong to a group

that knows a lot of stuff. So I, yeah, we utilize everyone's intellect and everyone's, uh, experience

and everything. So it's great. I love it. I love it. So you, you have been a host and you are

actually going to be relaunching your own personal podcast. Uh, you, I'm sure you've, well, and you

are right now, obviously, you know, with hosting, typically you've been guesting for some time too.

So there's those two elements, you know, of actually the performances, both sides of that.

And then we also have the producing, which is super fun to talk about. And then the, um,

the consulting. So thank you. I was like, the word, the word is there.

So talk to me about, ah, just, it kind of sounds like it's a stupid question,

but I'm going to ask you to say it to say that like the, the, the core difference between

the kind of maybe approach of producing versus consulting, because obviously they're very

different things. So it doesn't feel like a stupid question, but, but you have a different angle,

you know, for each job, you know, like it's all the same. The production part of it is for,

I keep telling my clients, you know, the, the one major thing that I do, and by the way, I,

I specialize in, um, branded podcasts. And what that is, is entrepreneurs who want to market their

business via hosting their own podcast. So that's what I specialize in. So I don't specialize in

comedy. I don't specialize in true crime. I don't specialize in any of those. It's strictly

entrepreneurs, right? Um, if you have something to sell, if you sell a service or a product,

I'm your girl. Um, so the producing part of it is if a podcaster says, Oh my God, I don't know what

to do. I don't know how to schedule. I don't have time to schedule. I don't have time to edit. I

don't have time. So I give my clients back their time. You know, a lot of people come to me and

have this romanticized vision of them just talking on the mic and asking questions. And how are you?

Um, I would love telephone points. There you go. What are you wearing? So,

so I want to be able to get them as close to that reality as possible. So I take care of the

I take care of the promotional assets. I take care of the press releases. I even have someone on

my team that will do social media for you if you don't want to do any social media.

Um, I have someone who if you've never launched a show before, I have a launch manager because I

don't particularly like to launch people's shows. I just like to get in there and do strategy and

stuff. So, um, I, you know, I have a team of people, uh, under mouthy broad media. And yeah,

we just go to town. It's on a, it's kind of a monthly thing, an ongoing monthly thing forever

and ever and ever. You have me forever. So if you have me as a, yeah, if you have me as a producer,

you also have me as a consultant. I can't take the consulting part out of the producing.

Oh, okay. So there is, there is overlap. That wasn't such a stupid question.

Yeah. There, there is, it's my product going out there too. So, uh, I have to be able to

say, you know what? I, I think that maybe your background is probably not working for today and

we have to, let's play around with that or, you know, let's play around with your audio. There's

a lot of, I'm hearing a lot of bounce on your audio. Um, so let's see what we can do about

filling up the room with a carpet and, and drapes and something to absorb that sound. Yeah. Um, so

that's the production side. So you have me all the time. The consultant part is, let's say you

have a team of people helping you, but you're just not happy with the numbers or maybe you're

on the verge of pod fade. And pod fade is one of those things that, and it usually happens. It's

amazing that the number is episode seven. Wow. That is so soon. That is so early. Yes. So if

you are out there and you are over episode seven, congratulations. Um, yeah. So around episode seven,

people run out of family to interview family and friends. They have not set up their content

pillars. There's content pillars that I run people through. Um, so, and they start to panic. They

don't have a, a vault full of episodes that they have recorded. They're on like a, think of like a,

um, uh, living paycheck to paycheck. That's kind of like what that would be recording. Right. Right.

So, so the, the consultant comes in and says, you know, fix this, fix that, fix that. And three

weeks later you have much better numbers than you did then going in. Very cool. Very cool. So

I love this because you're as a producer and of course, like, I don't know, I don't know,

of course, but you know, me being a theater kid, as soon as I hear producer, I think of like sound

engineer, you know, this person with the, with all the, with all the buttons, but you do so much more.

You've got the, the, the booking, the gigs and the marketing and just really a full,

full service producer, really. Yeah. More like, more like someone who kind of represents you kind

of thing feeling. And then, but then the, the consultant, which is part of that, because you

can't have someone do all that kind of stuff without strategy. Right. But if someone already

has a team and they just need a little bit of advice, that's when you can separate the consultant

out and just kind of go, look, yeah, you got to change, tweak these things and you'll be fine.

Right. Right. And you can kind of go on with your life. Exactly.

What's your favorite thing to do consulting or, or producing?

Um, I really, I really love both of them. They both have their place. I love that ongoing

relationship in producing. I mean, my, my clients have been with me for several years

and I love that, you know, um, but I also like seeing that quick number change, you know,

when they come to me, their numbers are wah, wah. And then when they leave me three weeks later,

they're like, wow, what did you do? That's amazing. So I love, I love both of those things.

They both feed my soul. Yeah. Different, different, different bits about,

you know, you get the short term fix and then the longterm it's kind of like oxytocin versus dopamine.

There you go. So you've, you've worked with a lot of podcasters and a lot of our listeners

are either podcasters or are thinking of doing something similar, either guesting or hosting.

So what, what is the biggest kind of mistake or thing that people just don't think of when

they're starting out that you wish they paid a bit more attention to? Yeah. Realistic expectations.

So people have, um, you know, by the time someone comes to me, they have lived in their mind with

a podcast idea for maybe a year, maybe two years. They've lived with the title of their podcast for

two years in their mind. It's like one of those things you ever go to lunch with all your friends

and you're sitting around the table and you're laughing and someone says, Oh my God, that'd be

a great name for a podcast. And now it's stuck there. It is stuck there. And so that's what

that's the name of your pocket. And you've also lived with the cover art of what you want the

cover art to be. Um, and most of the time that because of SEO and AEO, which is answer, um,

answers optimization, right. Um, but I have my own thing where I call it E C O I catching

optimization, which is your cover art. Um, so a lot of times what you've been living with

in your mind for a year or two years is going to fight against you for discovery.

My job as a producer is to get you more discovery and to get your name and your likeness in more

places than ever before. Um, so a lot of that has to do with what is going to catch someone's

eye when they start scrolling on a six inch screen on their phone and they are scrolling,

scrolling, scrolling. Your cover art should be something that says, Oh, stop the scroll. What

is that? What is that? That's what your cover art should be. The name of your show should have some

keywords in there. Um, also take advantage of a tagline, like a subtitle. Um, yeah. So it's

really, really important when it comes to your cover art and your title of your show, be strategic,

but when it comes to your content, that's when you can be creative.

Mm. Yeah. The expectations are, is that some, a lot of people feel like,

well, I'll just go in there and I'll make some Joe Rogan money. And, um, you know, I'm going to start

picking out my pool, my house. And, um, it takes, it takes a long time. It's a marathon. It is a

marathon. So people really have to go into this, um, with expectation, with realistic expectations.

And there's different, there's different reasons to make a podcast too. Like you've got to know

going in what your intention is. Definitely. I mean, I, the reason why most of my clients do it

is they are marketing their business through being a host of a podcast. You know, they're

interviewing people, but also I insist that they do some solo shows. I like this. Tell me more about

this because I like this advice. Okay. So for instance, you are interviewing me, you are subliminally

telling your audience, um, look her up, go to her website, um, click on her link. That's what

you are subliminally telling because the spotlight is on me. Thank you. But you have a service.

When do you get to shine during this whole thing? Right? So that's why I insist that my clients do

at the very least, if you like dropping a show once a week, you need to do at least one show

a month of just you. And when I say, when I just say just you, you know, sometimes it's hard because

a monologue, as you know, you're a theater kid, a monologue is more difficult than a dialogue,

right? Like so exponentially more difficult, not just double so much more. Yeah. So much more.

So, because acting is reacting, you know? So yes, it is. I'm bringing up all of these acting

phrases because both of you and I are theater kids. So, um, and also what you can do during

that one day that it's supposed to be, you're, you're in the spotlight. Maybe you bring on

a client and you have that client talk about, well, before I got with you, my life was this.

And then I got with you and you taught me how to do these things. And now my life is this.

So this works double as a testimonial. It works as it's shining the light on you still.

So you are still uppermost mind. You are authority. You are in your genre. And yeah,

so it, that's why it's important that either you do a solo or a case study at least once a month

to show the people that, Hey, you have something to sell too. And also during interviews,

you should do a mid-roll on you.

Oh my goodness. That is, that is like, that is next level. I'm definitely not there yet.

So when you do a mid-roll on you, are you meaning like splicing something in like an ad

or are you meaning like just taking this thing like, Oh, that reminds me of,

and kind of doing it live. Cause I feel like those are two quite different things.

Well, statistics show that a live read is more effective than the little insert that you would do.

However, sometimes you forget. I mean, the, the interview goes and goes and goes and you're like,

you're at the interview and you go, Oh crap. I think I forgot something.

So I say have, have both ready to go, have both ready to go. And we're, this is, we're kind of in

mid-roll right now. Let me, let me just say, what, what is it that you're offering?

Oh, you're so sneaky. I love it. You're so good. Well, what is it that I'm offering? I am

launching a new community for speakers who want support. They don't necessarily want the one-on-one

boutique full impact of my attention, because let's, let's, let's face it. I can be kind of

intense. Uh, they don't want to, they don't want to do that, but they do want to be improving their

speaking and they're looking for a community somewhere where they can get some tips and,

and really help and support them. So I am, I'm launching a community at the moment,

so I don't have a name for it yet though. Do you know which platform you're going to be

launching that community on? I host everything on GoHighLevel. So it's my own website

that I use. Yes. Excellent. So everything is in one place, which is really important, I think,

because, uh, then you can kind of seamlessly move from resource to resource, the discussion groups,

like everyone's in the same spot. There's different tiers. I already have my advanced

community already set up. This is the, the new kind of lower level, not lower, I don't want to

say it like that, not lower level, but you know, it's, it's a lower investment tier for people who

want to just kind of try things out. They want to test drive me. And, um, so I've already got the,

the, the larger kind of more advanced, everything set up so you can kind of, you can move through

things. And if you want to test something out, you want to jump up into the advanced for a month or

so, and then come back, you know, it's, it's really lovely to have everything in one place,

very similar to school or circle, any of those kind of community environments. They'll work

very similarly. Right. And I really like them. I find that they really foster engagement and

community support and you meet people, you network there as well. You meet great people.

Oh, great to see. So very simple. That's what everyone should do on their podcast.

They just need to take a tiny little break and tell everyone about what they offer.

And that is what a, uh, a host red ad is. I just got some coaching, everybody. It was so good.

You just can't help yourself. You're just spreading the love everywhere you go.

That was, that was, that was an amazing piece of advice. And yeah, so you are just,

you're just chock full of wisdom and actionable Intel sounds like a spy, but it's, it's cool.

You're kind of cool. Come on. You're a jazz singer. You're kind of like a spy. That's right.

Like I imagine you draped over, uh, in a past life piano and draped over a piano

with all the sparks. That's right. But so, so that's funny because so much of your career is

behind the scenes doing the, um, the consulting and the producing, but now also, and you have

had your own podcast before, but you are relaunching to bring yourself back into the

spotlight because let's face it, theater kids, we can't stay out of the spotlight for too long.

So tell us about this new, this new baby. You're, you're okay. So here's the thing.

Um, it's called podcast help desk and you know, I, uh, thanks. Well, I, I did a bonus episode. I'm

calling it a trailer. I did a trailer and I did a bonus episode. The bonus episode was basically

someone interviewing me on my show because I, I got visions of people listening to it saying,

well, who the hell is DR Fay and why should I listen to her? And I, and I didn't want to be

on the mic going, I've done this and I've done that and I've studied here and I've studied there

and I've done it. Yeah. So I had a fellow producer interview me on my show and you can kind of use

that as a reference as to, well, who the hell is DR? So that's kind of like a bonus. So I did

a trailer and a bonus and I realized, you know what, I don't have the capacity. I don't have

enough room on my plate. I just don't have it. Don't have the bandwidth. And so I let it go for

two years, maybe a year and a half to two years. Yeah. So you didn't get past episode number

Correct. I didn't, I didn't even, it's, I, I am. Yeah. It's like, what's that thing about

the cobbler's children. Yeah. So I'm thinking it's time I got to do it. I really, really,

really want to do it. And so here's, here's the premise of the show. Premise of the show

is that you're a podcaster and you call up this, uh, and leave a message, leave a voice message

about any podcasting question. How do I monetize? How do I get sponsors? Do I have the right

equipment? How do I, how do I grow my show? How do I get a co-host? How do I break up with a

All of these different kind of thing, even podcast adjacent, like how do I start a newsletter?

Anything like that? Anything like that? Ask the question. I play the question on the air at the

beginning of the show. And then the rest of the show, I am not only answering your question,

but I'm hopefully coming up with some alternatives for you. But just by osmosis, I'm also

promoting you and your show for the entire episode. So it's kind of a win-win because

your question gives me content and I give you free promotion. So, yeah. So we're going to leave a

link. Um, we're going to leave a link. Okay. And if you are interested in helping me relaunch

my podcast, then there is the link to the platform where you leave the question. It's

called Speakpipe. It's a great platform. I want to tell everyone about it because if you are a

podcaster, you could use this platform for your listeners to, for any kind of feedback. Listen,

do you have any questions? Call up and ask them on Speakpipe and you can play them right on the air.

Do you have any feedback? Tell me what you feel about so-and-so. It's just a great thing to get

your listeners voice on your show. I love it so much. And then you don't have to worry about all

the scheduling because it's already pre-recorded. Kind of like, kind of old school radio, like

the agony ant for podcasts. You're like the relationship advice, but for podcasts. I always

think of, I keep thinking every time you, every time you describe this to me, this, this idea,

because we've talked about it a couple of times. Every time you describe it, I think of Dr. Frasier

Green. I'm listening. It's so great. And it's, it's so personable, but it's efficient and it's

not, you know, we don't have to worry about all that of live stuff, but it's still very personal

and it's so easy because you don't have to think of anything because you're just responding.

I think answering questions, this is why interviews are so easy, because as a speaker,

try to come up with your own content. There's so much pressure. Everything's like,

oh, I have to be, I have to be interesting. When someone asks, when someone asks you a question,

it is the easiest thing to do to respond. Being reactive is so easy. And I actually,

we're just slipping in some speaker advice here, but not podcast related. Although if you're doing

your monologue, this is a great way to plan it. Pretend you're being interviewed, ask yourself

questions and answer them. So instead of writing and memorizing a script, which you know, I would

never say you should do, instead, write yourself some questions and then just answer the questions.

It's the easiest thing in the world. And it's so much more natural than preparing a talk,

you know, so, so I just have to go on that little tangent because your idea is so genius.

And where do you get those questions? If you go to Google and put your

genre in there and you scroll down, you'll see something that says,

people are also asking, and there's questions right there.

See, so as a producer, as a producer, I take those questions. I mean, I copy paste

those questions and I put them in the description of the podcast. This podcast also answers

questions such as, copy paste there, SEO, SEO, honey. Yeah. SEO. SEO is, is, and SEO is so,

so important. Um, if you want to get, if you want to get recognized. So we've been talking about the,

and we were starting to talk more about you hosting now as your podcast. Um,

so, so you've got your podcast and everyone, please, let's all just inundate DR.

Please help me launch this mother.

Let's get her past episode seven into next year, past episode seven into 2027.

Can I tell you what's going to happen? It's going to, once someone leaves a message,

I get a notification. That means that I send off a questionnaire to you,

and I ask questions like, because I want to make sure that I am answering your question with

something new, something you haven't tried before. And I need to know if your show, if your question

is, how do I monetize? I want to ask, what have you done so far to monetize? Cause I don't want to

suggest anything that you've tried before. Um, and I'll ask questions like, do you have a

newsletter? Um, what, uh, episode are you on things to help me do my due diligence?

So there's that. And then after that, I will want to do a little one-on-one zoom thing with you

and, and just ask you a bunch of questions, uh, face-to-face and the, and that's not going to be

recorded. That's not going to be recorded. It's just between you and me. Um, and then I go on and

I, I do an episode all about your show. Oh, you, you just, so really backed up with a lot of

research. So this is not surface level, uh, promotion. This is, this is really getting

to know someone in their business and, and really sharing and sharing things that are actually

useful because yeah, you can ask a question. Usually by the time I ask for help, I've tried

the first three, the three most obvious things, you know, because I want to try stuff first,

but then when I get stuck, that's usually when I ask for help. I don't usually ask for help before

acting, usually ask for help after I've acted a little bit. So that's so great that you're going,

okay, what have you tried already? Right. What can we, cause, cause maybe one of those things

would work if you did it slightly differently or, you know, so tweak it, trying really helpful.

Right. Yeah. This isn't just about creating content. This is actually about helping you

with your podcast. This is about real stuff, guys. So, so as a, you know, you know, as a

consultant and a producer and a podcaster yourself, for people who are looking to guest,

they want, they're, they're just starting out. They're not ready, or maybe they never want to

host a podcast. They don't want that kind of commitment, but they're, they're looking to speak

on other people's podcasts. What is the most important piece of advice you could give those

people? Networking, networking, go to put in, go to Google, put in, you know, looking for networking.

And I don't necessarily mean going to live networking events in your area. There are

thousands of virtual networking situations. But yeah, see, now that's the way there's cold

outreach. I don't do cold outreach for my clients. What I do is I network like a fricking banshee.

And when I hear someone, oh, I, oh, I'm a, a business coach. Oh, really? So I got my ear

because I have a seven figure business coach as a client. Let's see what you do. Let's see what you,

you know, concentrate on. Well, I concentrate on leadership and oh, really? Well, I'm thinking this

might be, this might be a good guest for my, my client. Okay. Oh, and I also have a podcast. Oh,

well, then if you have a podcast too, then I might want to do a little cross, you know,

a little cross promotion. That would be interesting. So I facilitate the meeting

between my client and the people who I meet in networking. I facilitate that.

And warm introductions are just so much better than the cold outreach.

Oh, but I do have a hack for you. Oh, I do have a hack for you. Okay. So if you want to get on,

if you want to get on a show, I want you to go to that show and take a look at all the titles

and find one that is in alignment with you. Let's say it's, it could be a solo show.

It could be an interview show. It doesn't matter. But what is being talked about? You're like,

um, maybe, but that's not how I got there. You know, you're thinking that this is,

I, I don't think that this information is complete. I think there's more to it.

So that is a piece of gold right there. You can contact the, um, the host of the show,

probably via, um, um, Instagram or something like that and say, Hey, I listened to episode 17

with such interest, especially when your guest Joe Blow said, blah, blah, blah, blah, blah.

And I kind of tell you, I am actually in the same exact place as Joe Blow, but I got there

at a different way. And I would love to share with your audience how I got there,

that there's more than one way to do it. Um, it's really helpful if this is like a voicemail,

so they can hear the inflections in your voice and they can hear that you can put one word in

front of another. Um, so yeah, it never occurred to me that, yeah, you got to demonstrate that you

speak. Yeah. Yeah. So that really, so the, the voice thing on Instagram is super duper,

but yeah, it's a lot has to do with how you come across like Joe Blow is full of shit.

You don't want to do that. No, you don't want to do that. You just want to say it was so

interesting because I, I got to the same place that Joe Blow did, but I got here at a different

way. And I would love to share with your audience how I got to where I'm at. And who doesn't want

multiple tools in their toolbox? You know, like saying like, Hey, that's an excellent tool. I have

another tool that is very different because you're going to have different personality types,

different types of people in your audience. Not every, that's not going to work for everybody.

It's a great tool. It's not going to work for everyone. I have another one, you know?

So that's my little hack on, uh, and most, most hosts will say, Oh, that's interesting.

Depending on how you approach it. Um, most hosts will say, Oh yeah, let's do something.

Love it. It's a genius, genius. So it's, it's, it's, it's, that's kind of like a,

it's not a warm approach, but it's not a cold approach either because you're showing them that

you've listened to their podcast. You know who they are. Yeah. It's kind of specific episode

17 when they said, blah, blah, blah, blah, blah, blah, blah, blah. And you said, blah, blah. Um,

be specific to show them that you have listened to that episode.

It's such good advice. Now I know for podcasts hosts, you've already said, you know, realistic

expectations, please, because we want this to be a success. Do you have, excuse me? Do you have

another most important piece of advice for podcast hosts? Like what is the biggest mistake you've

seen or, or biggest blind spots or biggest blind spot is that I, and believe me, this is something

that I try and get all my clients to do. And some of them have not done it. I would love to see

everyone build up a, I call it a bank, build up a bank of episodes. Instead of living from episode

to episode, like you're living from paycheck to paycheck, you want a light, you want at least

four or five episodes in that bank. You always want to stay ahead four or five in the bank more,

if possible, because if you're sick one day, if a, if a guest bails on you one day, I mean,

at least you still have something to put out and yeah, it's, it's so important and it's so,

it relieves so much stress. It just relieves such an enormous amount of stress.

Yeah. Yeah. And, and then you can have that consistency without having to show up

consistently. This is, this is a hack that I am learning because I am incapable of showing up

consistently. It's just not in my blood. I'm a theater girl. I go on cycles, you know, there's,

there's the, there's the rehearsal and then there's the performance and then there's the

crash and then, you know, and I've been doing that since before I was a teenager. So there's

no, there's no getting away from that kind of cyclic way of living for me. But, but I have

learned the things like hacks like this, like putting, like pre-planning, putting content

together and having a bank. This is how you show up and you can have your business show up

consistently without you having to show up consistently in the business. How cool is that?

So great. So I love that. So everybody, please, please, please, uh, if you have a podcast and

you have a question, do the agony aunt thing and use DR's link and ask that question, connect,

get yourself promoted. I mean, how cool, but also you're, you're helping out, uh, someone get past

episode seven and, and you're going to, you're going to learn so much because these have already

been amazing hacks today. I wanted to let everyone know that I am on a show. Um, normally Monday

through Friday, but we're on, we're on a summer schedule right now, which is Tuesday through

Thursday. Um, it's called podcasting morning show, and we are a bunch of professional podcasters

sitting around talking about podcasting and everything that goes with it. So it is, uh,

it's really informative and you always learn something that's podcasting morning show. I'm a

cohost on it. And, uh, Mark Ronick is the sits first chair and I sit second chair, sometimes third

chair, but, um, yeah, please. And we're a live show on, on clubhouse. Yes. Clubhouse is still

so if you ever want to join us at very early in the morning, um, 8 AM Eastern time. Um, yeah,

8 AM Eastern time for me, I'm central. I'm in Nashville, Tennessee. So for me it's 7 AM,

but, um, yeah. And once we get out of summer, we go Monday through Friday.

I love it. So the, the morning podcast show, is that what it was?

Morning, uh, podcasting morning show. Podcasting. I got it on the wrong way around

podcasting morning show. Go binge that right now. Uh, well right now when we finished that,

then go bitch that. Uh, cause that's, I mean, considering how much gold you got just out of

this interview, imagine a whole bunch of people chatting about this stuff. How cool go check out

DR on mouthybroadmedia.com. Go submit your question as well at the link in the show notes.

This has been the funnest conversation and most productive as well. Like, you know, I love it when

fun and learning come together. That's my favorite thing. Sometimes things are fun sometimes, but when

it can have both, then that's for me, that's just, that's the magic, the magic spot. So this has been

amazing. Thank you so much. Thank you. This has been great. And I love the fact you're, you're a

new friend, so I just love that. Yeah. Yeah. See, this is the other cool thing about podcasting is

if you're an introvert, you don't get out. I barely leave my house, but I have all these friends now.

Tell me about it. I went shopping the other day after, you know, I have my groceries delivered.

I have everything delivered and I actually had to leave the house and go shopping the other day.

I was, I was just, I was so out of my element. I thought I was going to die. I thought I was going

to die in the middle of Publix shopping center. I thought I was going to die.

I do get very accustomed to my space and I love living, working, living from home. Obviously I

live from home, but working from home, because it does mean that if I do have to go out,

I don't need to do it during rush hour. I can do it in the middle of the day when no one's around.

It does make it easier because yeah, my, my lack of social enjoyment of crowds has just become

more pronounced since I worked from home. And I'm happier, so I don't care. It's not something I want

to change. I love my life. I love that I don't have to spend a lot of time in crowds and it's

not something I miss. Exactly. You know, it's great. And I get all the wonderful company that I need

right here. So do you have one, one last, one last kind of word of wisdom as we're closing up?

I want to talk to you forever. Let's be honest. But one, one last word of wisdom for our folks

listening today. They're going to go find you after, but any. Yeah. So please, please, please

have an open mind. I started to talk about it before when people come to me, they've lived

with this stuff in their head for at least a year, maybe two years. And they're very married

to the name of their show. They're very married to the cover art. They're very married to it and

you can't pry them off of it. But I'm telling you, please have an open mind. Let your producer or

whoever's acting in that, you know, that position.

Be strategic with your title. You know, D.R. Faye's show is not, is not strategic. It doesn't

tell you what the show is about. It doesn't tell you who the show is for. So you really have to be

very strategic with the title. It could be the most boring title in the world.

That's okay. You're going to be creative with the content. And when it comes to your cover art,

take a look at your niche. Take a look at all the podcasts in your niche. Is there a color

that like the light blue, is everything light blue? What is all this light blue go opposite,

go opposite of what they're doing. And that is going to help catch that eye when someone is

scrolling all the, all the podcasts in your niche. I kind of want to just get a bucket and

put it underneath your mouth because all this gold just keeps coming out. Let's just walk around.

Well, you heard the mouthy broad, be open, be flexible, be curious, be available to reality

and not stuck in your ways. No one, no one likes someone who's too rigid in anything in life,

really. So be open, be flexible, be curious and yeah, just let yourself be different, which is,

you know, what we're all about here. So that's also fantastic advice. Let yourself stand out

because you deserve it. Thank you so much for being here, DR. It's just so great.

Thank you, sweetie. I had such a great time. Thank you so much.

Me too. Thank you.